VISION Crystal Clarity → Goals → SMART Goals → Action Plan
MESSAGE
Content – Congruence – Contact → Connection
BRAND - Who are you?
Why is it important?
What solutions and benefits do you provide?
What makes you different / better / special?
AUDIENCE Ideal Client – Target – Demographics – Psycho - graphics – Behavior
Energize / Entice / Engage / Enroll / Enhance
AUDIENCE PLUS +
Marketing and Media Reach
Channels / Impact / Impression / Response / Repetition
CONNECTION
Communications - Promotions - Landing Pages / Funnels - Interactions with audience
Media Content - Promotional Announcements - Podcast and Blog Articles
S.E.O. - Social Media - Pay Per Click - Affiliate Programs - Joint Ventures - Partnerships
Value Proposition
What value will your clients / customers receive?
a) Content
b) Products
c) Services
d) Instruction
e)Transformation
f) Satisfaction
g) Affiliated Promotion and Recommendation
h) Monetary Compensation / Incentives
Increasing Levels of Vision and Business Impact
1 to 1 “Call me “
1 to Few “Subscribe to my Newsletter, Join my Group, Participate in Podcast, Zoom Call“
1 to Many Influencer – followed by social media and featured by main stream media
Institution Groups / Centers / Enthusiastic Evangelists / Certification / Credentialed Directors
Movement Authorized, accepted and promoted into mainstream society / Changes the world
RETURN ON INVESTMENT
Growth / Financial Return / Profitability / Resources
Sustainable / Scalable / Systematized / Profitable / Repeatable